A user friendly site is that which gives the visitors easy time navigating, comprehending the information and accomplishing their objectives without any confusion. The longer the user feels comfortable viewing a site, the more he or she is more likely to spend more time there, visit more pages and make another visit in the future. To the businesses and bloggers, a user friendly site is necessary in ensuring that there is a good online presence.
Clear navigation is one of the key characteristics of the user-friendly site. The page should allow the visitor to locate meaningful pages (service, posts, and contact) promptly. The site has a simple menu structure and categorization which enables people to move through the site easily.
Readability is another important criterion. According to the readability theory, content must be easily read and properly organized. Large masses of text may overwhelm a visitor, which is why it is better to divide them into smaller paragraphs with clear titles which will enhance the reading process. The information can also be easily explained in simple language and this makes it more accessible to a larger audience.
The speed of the Web site is also a significant factor of user experience. Visitors are able to access information promptly as they can access the pages within seconds. The visitors are likely to be frustrated by slow sites and abandon the sites before even getting a glimpse of the content. Images should be optimized and efficient web design practices need to be observed to increase the speed of loading.
Another significant factor is mobile responsiveness. The smartphones and tablets are used by many to browse the internet. A responsive site automatically spins out its design according to varying sizes of screens so that the visitor can easily navigate the site with his or her device.
Regular design is another factor that helps to achieve a better user experience. The fonts, colors and layout of the web site are similar which gives it a professional and systematic look. This consistency aids users to feel at home with the site and find their way around the site.
Finally, an easy to use web site is geared towards simplicity, clarity and performance. Focusing on these aspects, the owners of the websites will be able to make the experience enjoyable to keep the visitors interested and willing to come back.